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Chief Executive Officer
• Diverse industry experience includes high tech, apparel and consumer goods.
• Known for negotiating cost-effective contracts both domestically and in culturally diverse international environments
• Known for developing and implementing successful closing strategies and sales plans
• Expert at data analytics and financial modeling to forecast accurately and achieve desired results
As Chief Executive Officer at AppleTree Golf Society, Pete brings her outstanding business record to build, manage and maintain the finest private collection of golf courses and residences for all AppleTree Golf Society members to enjoy.
Prior to AppleTree Golf Society, Pete Co-Founded Lexcel Solutions Inc. Pete was in charge of the company’s financing activities, internal operations, customer retention, and business development. Under Pete’s leadership, the company grew to sell and service over 1,500 end points in 72 counties.
Over a 16-year timeframe, Pete implemented a long term sustainable strategy, negotiated contracts with many Fortune 500 companies, worked with the audit teams, implemented capital budgeting, resource requirements, and implemented and managed a sophisticated sales and marketing team. Pete was responsible for the company acquisition by Clear2Pay a Belgian Corporation funded by Aquiline Capital Partners, LLC. Pete then joined Clear2Pay for two years as the interim CFO, responsible for the same duties on a larger scale, corporate contracts, audits both US GAP and IFRA, tax planning, corporate wide benefit programs, and was a senior contributor to the international Bid Committee. Clear2Pay was a $100 million company with 1,200 employees and has become an FIS company.
Dale F. Goodman
Director of Hospitality
Founder of Goodmanagement, LLC, a full-service hospitality management and development company
Nearly 35 years of operational expertise and versatility in the hospitality management business
Been involved in more than 200 hospitality projects ranging from studying their feasibility to supporting their on-going operations
Managed the development of the world’s first Hampton Inn & Suites
Dale F. Goodman, RRP, CHA is the founder of Goodmanagement, a full-service hospitality management and development company. Dale has nearly 35 years of operational expertise and versatility in the hospitality management business ranging from ground-up development to operations of hotels, vacation ownership resorts, owners associations and retirement housing facilities.
Formed in January 2002, Goodmanagement’s current managed operations include hotels, condo-hotel product, whole and interval ownership vacation resorts, and senior living communities. Goodmanagement provides services ranging from pre-development feasibility assessments at the beginning of a hospitality project through total responsibility for the management of the day-to-day operations.
Dale completed his undergraduate studies at the University of Tulsa in Tulsa, Oklahoma, and earned his Master of Business Administration degree from the College of William & Mary in Williamsburg, Virginia. He has earned ARDA’s Registered Resort Professional (RRP) designation and the American Hotel & Lodging Association’s prestigious Certified Hotel Administrator (CHA) professional designation.
Dale has served as the Chairman of ARDA’s Meetings Committee. He currently serves ARDA as a member of the Meetings Committee and the Suppliers Committee. Dale has received ARDA’s Grand Prize Producer Award in recognition of his new member recruitment accomplishments. In 2004, he received an ARDY Award for being part of the top-rated Convention Education Session. Dale serves on the Board of Directors and is Treasurer of the Virginia Resort Development Association. He is active in a variety of business, civic and church organizations and committees.
Director of Planning and Design
8 years of National Leadership in New Product Design for the Nations’ Largest Homebuilder with significant experience with numerous Del Webb Golf Course Community Developments.
5 Years Private Consultant to Regional Builders focused on Product Portfolio refinement, Planning and Architectural Services.
13 years of front line Operations Experience in Sales and Marketing, Community Relations and Land Acquisition.
Sean has over 27 years of experience in the homebuilding industry with significant expertise in Product Design, Land Planning and Field Operations for product types ranging from Townhomes, High-Rise Condominiums and multi-million dollar detached homes.
Sean joined the Nation’s largest homebuilder as a Sales Consultant in 1988 where he quickly became the Top Sales Representative in the state. During his time in the sales and marketing arena, Sean learned the voice of the customer, their wants, their needs and what it takes to impress a discriminating client. In 2007 he moved into Land Acquisition and Operations where his experience with the customer influenced the selection and planning of multiple New Home Communities. In 2000 he transitioned into the Product Development Arena and took on a national leadership role to improve and streamline the portfolio of plans nationwide. He has experience in many of the major markets across the country and utilizes this experience to continually assist customers in the realization of their dreams.
In 2010, Sean became an Independent Consultant for Builders, Developers and Financial Investors interested in the diversification of their product portfolios to better meet the needs of an ever changing marketplace. He has consulted in areas of Strategic Planning, Operations, Sales and Marketing and Land Planning but his real passion has been in the Area of New Product Development.
Sean received a BS in Architecture and a MBA in Real Estate Finance both from the University of Michigan. He is also a founding member and Treasurer of a 501(c) 3 called The Open Road Foundation. The foundations principle objective is to provide special needs individuals with adaptive cycles so that they can find freedom and independence through athletic endeavors.
Sean is married and lives with his beautiful wife Janice in Bloomfield Hills, Michigan.
Mr. Bland comes to Appletree Golf Society with more than three decades of experience, comprised of fifteen years in portfolio and asset management; eleven years in acquisitions, finance and development; six years in resort real estate sales and five years in consulting. To date, the total value of the client assets he has been directly involved with exceeds $4 Billion USD.
Mr. Bland has served as Senior Director with Alvarez & Marsal Real Estate Advisory Services, Managing Director of New Resort Projects for Destination Hotels & Resorts, Hotel Asset Manager and Loan Underwriter for MONY Life Insurance Company, VP of Acquisitions and Finance for Regal/Richfield Hospitality, VP of Development for Carlson Companies, Portfolio Manager for Montgomery Realty Investors, and resort real estate sales for Ritz-Carlton, Timbers Resorts Intrawest.
He has been a guest lecturer at Harvard Business School and University of Denver Business School. His associations include the Hotel Asset Managers Association, American Resort Developer’s Association and Urban Land Institute. He earned his degree in Economics from the University of California at Berkeley.
Chairman & President
Three-time USGA National Medalist, including the U.S. Amateur.
Organized the acquisition of the Toney Penna Golf Company.
Recruited Nelson Doubleday and Jack Nicklaus to merge and form the Nicklaus Golf Equipment Company.
Took sales at Orlimar Golf from $1.2 million to over $85 million net in just two years by implementation of a direct response campaign combined with the recruitment of PGA Tour Players.
Consulted with the high-end fractional properties Chileno Bay, Private Quarters, and the St. Andrews Grand/Hamilton Hall.
Nathaniel Crosby has had a life-long relationship with golf. He won the U.S. Amateur at the age of 19, hosted his father’s golf tournament (The Bing Crosby Pro-Am, now called the AT&T Pebble Beach National Pro-Am), grew two major golf manufacturing companies, and consulted with high-end fractional golf properties.
Nathaniel’s association with golf began at birth as the son of the late Bing Crosby who was described as being a golfer who loved to sing as opposed to the singer who loved to play golf. Having Masters, PGA Champion, and 16-time PGA TOUR winner Jack Burke, Jr. as a godfather further predetermined Nathaniel’s love for golf.
Becoming a scratch golfer at the age of 15, he went on to be the U.S. Junior Medalist in 1979, U.S. Amateur Champion in 1981, Low Amateur in the 1982 U.S. Open, 1982 Porter Cup Champion, 1982 Mid-Atlantic Champion, and played on the 1982 World Amateur and the 1983 winning Walker Cup teams. He was ranked the 3rd best amateur golfer in the country in 1981 and 1982 by Golf Digest amateur rankings. He played on the European Tour from 1985 – 1987.
Nathaniel organized the acquisition of the Toney Penna Golf Company at the age of 27, and as CEO he grew the brand, and ultimately recruited Nelson Doubleday and Jack Nicklaus to merge and launch the Nicklaus Golf Equipment Company. Nathaniel called in the first orders for the newly formed company from a golf retail store in Laguna Hills, California on a pay phone. In just a few short years, and under his leadership as President, the company grew to $25 million.
He sat on the board of Nicklaus Golf Equipment Company with Jack Nicklaus and Nelson Doubleday.
In 1998, Nathaniel re-launched the Orlimar Golf Company, which was doing $1.2 million in revenues. In his first two years at Orlimar, Nathaniel grew the company to $85 million net. In addition to directing sales and being the genesis for Orlimar’s highly successful direct response strategy, Nathaniel helped gain near universal acceptance for the Orlimar tri-metal product on the PGA and Senior PGA Tours. Nathaniel negotiated with Tom Watson, Arnold Palmer, Greg Norman, Ray Floyd, and other notable golf celebrities for cash stock considerations before Orlimar’s scheduled IPO in 1998. Orlimar’s IPO was scheduled in September 1998 and was indefinitely suspended due to the collapse of the Russian ruble. He sat on the board of Orlimar with Paul Lego (former CEO of Westinghouse), Howard Lester (Chairman CEO of William Sonoma and Pottery Barn), Roger Walther, and Bill Hambrecht.
In 2003, Nathaniel began consulting with the high-end fractional properties Chileno Bay, Private Quarters, and collaborated with David Wasserman on the St. Andrews Grand / Hamilton Hall (the well-known and historic building behind the 18th green at the Old Course at St Andrews, Scotland).
Inspired by the Apple Tree Gang, Nathaniel founded Crosby Private Golf and formed AppleTree Golf Societies, a golf membership program for the affluent golf enthusiast. Nathaniel is using his vast industry knowledge and extensive network to contract rank-worthy private golf clubs throughout North America and will purchase over 350 strategically located residences from the private golf club communities for use by its exclusive members.
Michael F. Abram
Co-Founder and Principal, The Golf Agency
Michael Abram is the Co-Founder and Principal of TGA Productions LLC, doing business under the trade name The Golf Agency. Mike is responsible for product development, creative direction, and producing, writing, and directing numerous successful advertising campaigns. Mike has produced instructional videos for some of the top teachers in golf including Hank Haney, David Ledbetter, Michael Breed, Jim Hardy, Jim McLean, Rick Smith, Jimmy Ballard, Dave Pelz, Peter Kostis, Bobby Clampett, and Roger Fredericks. He has personally written, directed and produced over 50 half-hour infomercials and 75 national golf television commercial campaigns. Mike has won multiple club championships and has a current handicap index of 2.
The Golf Agency
Over 30 years of advertising and marketing experience in the golf and sports industry
Generated over $600 million dollars in golf product sales for notable clients through its advertising and marketing campaigns over the last 15 years
Increased sales at Orlimar Golf from $1 million annually to over $85 million net in less than two years
Took sales at SkyGolf (SkyCaddie) from $400,000 to over $80 million in just over three years
TGA Productions LLC, doing business as The Golf Agency is a full service golf production, advertising and marketing agency with over 30 years of experience in the golf and sports industry. Since its inception in 1998, The Golf Agency has devised and run a number of incredibly successful marketing campaigns utilizing Direct Response Marketing. TGA has interviewed and filmed Arnold Palmer, Jack Nicklaus, Byron Nelson, David Feherty, Peter Jacobsen, Jim Furyk, Paul Azinger, Tom Kite, Tom Lehman, John Daly, Gary McCord, Fuzzy Zoeller, Ian Baker Finch, Mark O’Meara, Frank Nobilo, and other notable golf celebrities. TGA’s clients have been a leading user of the Golf Channel media time since the inception of the network, and have purchased over $300 million in television media for its clients.
TGA’s direct to the consumer advertising strategies are proven to outperform larger golf brands using varied length formats and mediums such as 60-second direct response, lead generation spots, half-hour infomercials and web videos, which help drive both successful golf sales and brand promotion. These methods have generated over $600 million dollars in golf product sales for notable clients, including Orlimar Golf, which increased sales from $1 million annually to over $85 million net in less than two years; and SkyGolf (SkyCaddie), whose sales increased from just $400,00 to over $80 million in just over three years. A few other successful client launch examples include the Hank Haney Blueprint, the Haney Power Clinic, the Tour Striker training club, Impact Zone Golf video series, the F2 Wedge from F2 Golf, Jim Hardy’s The Plane Truth for Golfers, AJ Reveals the Truth About Golf, and Roger Fredericks Secrets to Golf Swing Flexibility. After working with The Golf Agency, each of these companies experienced significant revenue increases – all of which can be attributed to the marketing, advertising, and commercial production by The Golf Agency.
Robert J. Pulte
Director of Real Estate & Development
Builder of hundreds of homes, apartments and condominiums over his 40-year professional career
Always pursuing cutting edge construction techniques including stick built, modular, panelized, composite, and renewables
Elected to the board of directors of Innovative Composites International, Inc., a Toronto based modular home building company with plants in Canada and the US, 2011 to 2014
Decades of experience in the construction industry along with a national network of high level contacts from the home building, real estate and finance industries
As a member of one of America’s most successful and recognized home building families, Bob Pulte has literally been in the construction business his entire life. Starting with the child internship years and throughout his professional career, Bob has developed extensive skills in home building, land development, condominium & hotel construction, property management, and customer service. Bob brings decades of experience in the construction industry along with a national network of high-level contacts from the home building, real estate and finance industries.
In 1987, Bob was the founder and President of his own custom home building company, Manor Homes, Inc., based in Bloomfield Hills, Michigan. There he enjoyed an outstanding 25-year reputation of excellence in design, craftsmanship, and customer service. His home building experiences have helped Bob to create numerous construction supply chain and sub-contractor relationships allowing him and his national network of suppliers to pass along substantial discounts to his clients during the construction process.
In 2004, Bob founded RP Investments, LLC, a real estate development, commercial construction, and property management company. The company remains in business managing its Northern Michigan property portfolio. The commercial, office space, hotel and residential housing portfolio has given Bob the opportunity to develop a number of logistical, time management, and asset marketing skills.
In 2009, Bob joined Trillacorpe Construction, LLC, a service-disabled, veteran-owned small business where in 2010 he became Partner and a Senior Consultant in charge of military and veteran housing operations. While at Trillacorpe, Bob co-founded Patriot Park Properties, LLC, a nationwide veteran housing program designed to house, educate, and integrate veterans back into society. Bob currently provides volunteer work for the organization.
In 2011 Bob co-founded Pulte Modular Technologies, LLC, a construction company specializing in modular construction for residential and commercial applications in both Michigan and North Dakota. As the President, his duties include new business development, special relationship management, design, construction, and business administration. The company currently has operations in Minot, Stanley, and Velva, North Dakota.
Bob and his wife reside in Bloomfield Hills, MI. They have 3 adult children.
Jerry E. Aron, Esq.
Over 35 years of experience specializing in real estate development law, fractional and timeshare law, and golf club membership law
Over 20 years experience at Gunster, Yoakley, & Stewart, P.A. (now known as Gunster), one of Florida’s largest commercial law firms
Listed in Best Lawyers in America every year since 1995
Chairman, Real Property Probate & Trust Law Section of the Florida Bar, 1991-1992
Jerry Aron has over 35 years of legal experience specializing in real estate development, fractional and timeshare, golf club membership, commercial law, and corporate and business law. Jerry received his Juris Doctor in 1977 and was admitted to the Florida Bar Association that same year. Shortly after law school, Jerry joined the firm of Gunster, Yoakley & Stewart, P.A. (now known as Gunster), one of Florida’s largest commercial law firms. Early in his career, he was mentored by Marshall Criser who later became the President of the University of Florida and a board member to a number of major companies. Jerry continued his career at Gunster for over 20 years where he served as the Chairperson for the real estate department for over a decade. During the same period, Jerry became heavily involved in the Real Property Probate & Trust Law Section of the Florida Bar (RPPTL), as well as other organizations. He has led various committees in the RPPTL, American Bar Association, and American College of Real Estate Attorneys. He became Chairman of the RPPTL in 1991. Today, the RPPTL consists of over 10,000 members, and Jerry remains very active in its Executive Council, which contains over 50 substantive or specialized committees.
In 2000, Jerry opened his own boutique firm, focusing primarily on the representation of developers and the acquisition and disposition of large commercial real estate. He is well known for structuring, negotiating, and documenting complicated transactions, designing large mixed-use projects, and creating smaller communities of condominiums, planned unit developments, timeshares and fractional programs. He also has represented developers and investors of various types of clubs and membership programs. Jerry’s experience includes the acquisition of existing facilities and the development and structuring of private clubs, public facilities, and resort facilities. These projects include extensive due diligence programs. Through the years he has supervised a number of state and federal registrations and is considered an expert in the Interstate Land Sales Full Disclosure Act. His major transactions include the representative of a client who sought and obtained $750 million in financing for its project.
For more information please call 561.714.1712